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1. Google Offers Come To Google+ Google has just announced that it’s deals platform, Google Offers, is about to get some enhanced visibility inside Google+. Starting today, with a initial test run of a handful of brands, Google+ users will be able to see, save and share Offers from their stream. “Millions of people follow brands they love on Google+ to keep tabs ... 2. Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we’re talking about the kind of ads that take the form of content that users might ... 3. Are Facebook Likes Free Speech? Last year, a Virginia judge ruled that a Facebook “like” is not protected by the First Amendment. The story goes like this: Deputy Sheriff Daniel Ray Carter of Hampton, Virginia “liked” the page of “Jim Adams for Hampton Sheriff.” Carter’s boss, Sheriff B.J. Roberts, saw this, and then when Roberts won the election against Adams, ... 4. Instagram Lets You Tag People In Photos Now You have always been able to tag users in Instagram posts, but two weeks ago Instagram announced that soon, you would be able to tag people in the photo itself. The feature, called “Photos of You,” was given a two-week long soft launch period in which users could opt-in if they so chose. Today it has been ... 5. Google’s AdMob Gets Makeover At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition,” explainsAdMob product manager Vish 6. Google Tries To Simplify Mobile Shopping According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google I/O keynote: 1. Checkout ... 7. Google Cracks Down On Paid Links Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, they just took action on “several thousand linksellers” today. He tweeted: In addition to http://t.co/ptV8oDZOwC it’s safe to assume ...

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