Small Business News
1. Google Gives Website Advice
Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server sends back a status code,” he says. ’200 might mean everything went totally fine. 404 means ...

2. Etsy Announces Pricing For Wholesale
Etsy announced the pricing for Etsy Wholesale for when it launches publicly this summer. There will be a one-time joining fee of $100 for sellers, and the company will get a 3.5% transaction fee for wholesale purchase orders, the same as those for Etsy.com. Etsy Wholesale was launched in beta a year ago. The program is free ...

3. Google Is Testing A New Analytics Feature
Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, and reporting data for potential issues. It looks for things like missing or malformed tags, filters that ...

4. Infographic Looks At Your Future Customer
Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of interesting stats that any business would want to take into consideration. For example, 63% of smartphone owners ...

5. New Google Ranking Signal On The Way?
About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did ...

6. Report Says Focus On Small Facebook Communities
Komfo recently released results of a study about Facebook Page reach and engagement that’s currently making the rounds. The study looked at 5,349 Facebook Pages. It found that fan penetration has decreased from 25.2% in August to 11.3% in March. Likewise, viral amplification has decreased from 0.42% to 0.39% in that time. The good news is ...

7. Mobile Local Ad Revenue To Grow Big Time
Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the beginning. The firm is projecting mobile local ad revenues to more than triple over the next ...

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