Small Business News
1. Is StumbleUpon Relevant To Your Website?
StumbleUpon has been a major driver of web traffic for years, despite somehow flying almost completely under the radar in day to day media coverage and marketing discussion. There was a time when you heard about it a lot more frequently, but these days, it’s just not making the headlines like it used to. The fact ...

2. Google Gives Businesses Dynamic Sitelinks
Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the links Google chooses to show is based on the user’s recent search activities, which the company says ...

3. Google Updates Local Results
Google has reportedly launched a significant algorithm update that’s shaken up local search results in the United States quite a bit. Following a tip from Brian May on Twitter, local search watcher Mike Blumenthal reported on the “turmoil” in local search results. They were noticing missing 7 packs in real estate results. Search Engine Land also reported that Google confirmed ...

4. Local Search Is Getting More Interesting
Google announced that it has added a new Explore button to the Google Maps app on Android and iOS, giving users a better way to discover places of interest that are nearby. There was already a “Nearby” feature, but now there’s a button, which makes it easier to find places to go, and it takes more ...

5. LinkedIn Has A New Type Of Ad
LinkedIn announced the launch of a new expansion of its Sponsored Updates product called Direct Sponsored Content. It lets brands personalize and test content in LinkedIn’s newsfeed without the posts having to appear on their Company Page. In other words, you don’t have to promote a post you already made. You can just create the ad ...

6. Google Gives More Businesses Access To Maps Coordinate
Google announced on Thursday that it’s giving Maps Engine Pro users access to Google Maps Coordinate, the job assignment app it launched in 2012. Maps Engine Pro, which costs $5 per user per month, launched last fall as a way to give businesses and users a way to collaborate on map creation. “Using Maps Engine Pro, you ...

7. Amazon To Offer Self-Serve Ads?
Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on Amazon-owned sites as well as on a network of third-party sites. The report quotes Amazon VP-North American advertising ...

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