Small Business News
1. Pinterest Partners With Shopify
Pinterest and Shopify have teamed up to automatically enable Rich Pins for all Shopify merchants. Rich Pins are pins that contain extra information compared to regular ones. Pinterest has five different kinds: Product Pins, Recipe Pins, Movie Pins, Article Pins, and Place Pins. Obviously the Shopify integration will make use of the Product Pins. “Previously, setting up ...

2. Twitter Makes Commerce Acquisition
Twitter announced that it has agreed to acquire payments infrastructure firm CardSpring. The company helps merchants work with publishers to create online-to-offline promotions. This seems like a good fit as Twitter moves further and further into the realm of ecommerce. CardSrping works with developers, publishers, merchants, and VARs, and offers an API that lets developers link ...

3. Facebook Has A New Ecommerce Feature
As of now, if you happen to click on a news feed ad on Facebook, you’ll be taken to the business’ site – outside the realm of Facebook. But now the social network is testing a way for businesses to get the most out of their ads by allowing users to make purchases without ever ...

4. A Look At Paid Search And Social
Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes spiked as new advertisers entered the market, testing ad solutions and audience targeting methods. Social ad spend ...

5. Pinterest Gets New Interest-Based Feature
Pinterest announced a new way for users to follow specific things they’re interested in. You’ll now be able to follow specific interest like “outdoor spaces,” “urban homesteading,” “Chinese architecture,” or “healthy eating,” to name a few. Pins related to interests that you follow will appear in your regular feed. “For example, when you visit the ‘outdoors’ category, ...

6. Amazon Expands Ads API
Amazon announced that it is expanding its mobile ads API to enable iOS developers to use interstitial and banner ads from the Amazon Mobile Ad Network in their apps. It already enabled developers on Android and Fire OS to do so. The company also announced that starting on July 25th, ads will also be able to ...

7. AdWords Express Finally Gets Mobile App
Google launched AdWords Express in July of 211, as a way for local businesses to get using AdWords with automatically managed campaigns. Now, three years later, Google has launched a mobile app for the offering on both iOS and Android. According to Google, 74% of small business owners use mobile devices to help manage their businesses, so ...

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