Small Business News

Google Ties Rankings To Profile Verification

It’s become pretty obvious that Google is looking to put user identity at the forefront of a number of its products, and that includes search. Nothing new there.

Eric Schmidt apparently talks about this in his upcoming book, and notes flat out that profile verification will be directly tied to search engine rankings. The Wall Street Journal has a few quotes from the book (hat tip to Search Engine Watch), including this one:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Seems pretty clear cut. Google, as you may know, has been pushing authorship for quite some time now, and Google’s Matt Cutts recently made comments indicating that this will be a much more significant signal going forward.

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